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The Everyday
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Opinion
Country: Where Did You Come From, Where Did You Go?
Oct 14, 2024
Country: Where Did You Come From, Where Did You Go?
Oct 14, 2024

American culture would not quite be as it is without the input of Country music. Having emerged from roots most would consider humble, it has become a genre of the masses, resonating with thousands and millions across the world.

Oct 14, 2024
Why Is Buying Vintage More  Expensive Than Buying Brand New?
Jun 21, 2022
Why Is Buying Vintage More Expensive Than Buying Brand New?
Jun 21, 2022

For the first time in the shows seven year history, Love Island UK is ditching its fast fashion partners and teaming up with eBay as it’s main sponsor to promote buying second hand. It’s a huge positive step to making real change amongst the general British public, and a strong indication of just how much this is on the minds of todays consumers.

Jun 21, 2022
How Did 'Euphoria' Influence The Face Of The Make-Up Industry?
May 10, 2022
How Did 'Euphoria' Influence The Face Of The Make-Up Industry?
May 10, 2022

The wonderful world of Euphoria had us all mesmerised, from glittery, neon eyeshadow to badass eyeliner and rhinestone accents around the eyes. If you walk into any shop right now, you can see how the show has influenced not only fashion; colours, designs, fabrics, but also make up.

May 10, 2022
My Fashion Icon: Khruangbin’s Laura Lee
Mar 21, 2022
My Fashion Icon: Khruangbin’s Laura Lee
Mar 21, 2022

Bowie always played with looks, even when it was seemingly plain and simple, it was all thought out, all devised to create a mood and reflect the style of his music. When I was young I thought his music was all really different from one stage to the next, but now when I listen back I can hear that clear thread running through it all.

Mar 21, 2022
My Fashion Icon: David Bowie - Turn To The Left
Feb 23, 2022
My Fashion Icon: David Bowie - Turn To The Left
Feb 23, 2022

Bowie always played with looks, even when it was seemingly plain and simple, it was all thought out, all devised to create a mood and reflect the style of his music. When I was young I thought his music was all really different from one stage to the next, but now when I listen back I can hear that clear thread running through it all.

Feb 23, 2022
Tax the Rich - A Performative Gesture or Actionable Statement?
Oct 25, 2021
Tax the Rich - A Performative Gesture or Actionable Statement?
Oct 25, 2021

The controversy of ‘the dress’ comes over the significance of this gesture at an event such as the Met Gala. Critics were stressing the irony associated with AOC attending the event for the elite of the elite.

Oct 25, 2021
Dopamine Dressing: Dress Yourself Happy
Aug 21, 2021
Dopamine Dressing: Dress Yourself Happy
Aug 21, 2021

Over the years, charity shopping has undergone a transformation to become a fashionable and sustainable way of filling your wardrobe for less (although it doesn’t come without its downsides in its role within fast fashion.

Aug 21, 2021
A Love Letter To The High-Street
Jun 26, 2021
A Love Letter To The High-Street
Jun 26, 2021

Over the years, charity shopping has undergone a transformation to become a fashionable and sustainable way of filling your wardrobe for less (although it doesn’t come without its downsides in its role within fast fashion.

Jun 26, 2021
David Bowie's Iconic Style
Jun 26, 2021
David Bowie's Iconic Style
Jun 26, 2021

A fashion icon has to go big or go home! Muted tones and plain fabrics are not going to stand out in the history books, so bring in the clowns! Finally, they should boldly express their individuality no matter how much controversy or backlash they receive.

Jun 26, 2021
How To Create a DIY Professional-Yet-Affordable Photoshoot.
Jun 26, 2021
How To Create a DIY Professional-Yet-Affordable Photoshoot.
Jun 26, 2021

As a businesswoman for my brand, I need updated, fun, confident and fresh photos on a regular basis. This would mean waiting around for several weeks or months for a photographer to complete a set of photos is not exactly ideal. So, here’s how I create my DIY affordable photoshoots:

Jun 26, 2021
The Size of the Issue
Apr 28, 2021
The Size of the Issue
Apr 28, 2021

Shockingly for one gym wear brand, their size L equated to a “size 10 to a small 12” whilst their medium size was an “8-10”. Again, with the UK average being a size 16, this particular brand’s ‘average’ size was half the size of the majority of women in the UK. What is a “small 12”?

Apr 28, 2021
How Bad Is It Really to Be a Fashion Victim?
Apr 20, 2021
How Bad Is It Really to Be a Fashion Victim?
Apr 20, 2021

Fashion is such a personal thing, but Hollywood culture makes it everyone's business. The amount of TV shows about making your outfits and being "on-trend" and lynching celebrities for wearing a certain thing or another thing truly make fashion less personal.

Apr 20, 2021
What Is The Hanky Code?
Apr 20, 2021
What Is The Hanky Code?
Apr 20, 2021

One of my favourite codes, which now survives mainly in the kink community, is the hanky code. Wearing a bandana, piece of fabric or a handkerchief in the back pocket of your jeans would signal specific sexual practices, kinks, someone's role (depending on which pocket you'd wear them in).

Apr 20, 2021
Hand-Me-Down Appeal
Apr 10, 2021
Hand-Me-Down Appeal
Apr 10, 2021

“As a young teen I’d get a lot of incredible gems from charity shops, wonderful stuff. It was fashionable to shop 2nd hand. In the 80’s it was very common to find clothes from the 50’s and 60’s.”

Apr 10, 2021
 Decolonising Second-Hand Fashion
Apr 7, 2021
Decolonising Second-Hand Fashion
Apr 7, 2021

The hot take circulating on TikTok that we shouldn't shop at charity shops unless we have to is based on myth: in the three I've worked in, we were never wanting for stock, just space to sell and store it all. The scores and scores of clothing we sent back to 'the warehouse' (just as ominous as it sounds, it turns out) was shocking.

Apr 7, 2021
The History and Influence of Heavy Metal in Fashion
Mar 31, 2021
The History and Influence of Heavy Metal in Fashion
Mar 31, 2021

As a lifelong fan of the genre and reeling ex-emo, I have appointed myself resident expert of dark dressing and alternative adornment, undoubtedly qualified for the task of tracking the history of heavy music fashion in the mainstream.

Mar 31, 2021
The Ever Changing Face of Retail
Mar 16, 2021
The Ever Changing Face of Retail
Mar 16, 2021

The pandemic has not only shifted the way we consume, but it has shifted the way stores value their space and the experience they offer while inside it.

Mar 16, 2021
Illegal Looks: Queer Women and Fashion History.
Mar 2, 2021
Illegal Looks: Queer Women and Fashion History.
Mar 2, 2021

Nowadays, we can expand the term lesbians to include all marginalised genders and sexualities; in short, presenting yourself, fashioning yourself, even, as anything other than a cisgendered, heterosexual person usually entails some kind of rejection of rigidly gendered, binary beliefs about clothing. For queer women particularly, this follows a long history of queer figures in the public eye overtly rejecting and toying with 'women's' clothing.

Mar 2, 2021
If you don't know, get to know
If You Don't Know, Get To Know: POPWAVE
Apr 29, 2022
If You Don't Know, Get To Know: POPWAVE
Apr 29, 2022

Our instalments of Get To Knows have so far been from a perspective of what it is like to work in the UK fashion scene. This instalment however, changes that. POPWAVE are a Nigerian brand based in the capital Abuja. I spoke to 1/4 of the collective to understand what it is like running and growing a brand in Nigeria, their inspirations and what they aim to do with the brand in the future.

Apr 29, 2022
If You Don't Know, Get To Know: SANYA
Mar 8, 2022
If You Don't Know, Get To Know: SANYA
Mar 8, 2022

I spoke to South-East London designer and artist Liz Sanyaolu who recently launched her brand, SANYA. A luxury menswear line for the people. We talked about her many influences and love for London's fashion and street culture. SANYA has a clean, minimal, and experimental aesthetic. Garments at SANYA generally focus on innovation and fit reconstruction. With a growing interest in construction and deconstruction leaving its mark, the brand's slogan 'to destroy is to create' is a nostalgic reminder that dismantling something often leads to the beauty of creation.

Mar 8, 2022
If You Don't Know, Get To Know: What It's Like To Work In PR
Feb 8, 2022
If You Don't Know, Get To Know: What It's Like To Work In PR
Feb 8, 2022

This month’s issue of Get to Know is unique, for the purposes of this interview the person I spoke to would like to remain anonymous. Having had experience working in both corporate and consumer PR, they gave us an insight into the differences between each industry. Currently working for one of the world largest Fashion, Beauty and Lifestyle PR consultancies with outreach in Europe, The United States and East Asia, we get to learn what PR is, the lifestyle that comes with the role and tips that could help you out if a career in PR is something that you’re interested in.

Feb 8, 2022
If you don't know, get to know: Outlander.
Dec 7, 2021
If you don't know, get to know: Outlander.
Dec 7, 2021

Outlander take pride in “belonging to a different culture.” Over the years they have gathered an “amazing, loyal and curious people” worldwide who share an interest in fashion. They want to bring people together from all over the world to inspire and share the fashion knowledge they have. They are able to do this with very quick updates of the fashion world or utilising archival image posts from the very early 90s to educate. Outlander takes pride in showing it all with the agenda of being interested, unique and overall inspirational.

Dec 7, 2021
If you don't know, get to know: DIEUXENFANTS (DE)
Nov 7, 2021
If you don't know, get to know: DIEUXENFANTS (DE)
Nov 7, 2021

Born in Zambia but made in Britain. Mwansa Tengenesha aims to illustrate a story that resonates with many of us within this new generation. A brand that is for every race, every religion and any background. Moving from Zambia to UK at a young age, he came to understand the sacrifice his parents made for him and his sister. His background has led him to appreciate how lucky we are in England, with all the resources and tools given to us, and for him creating DIEUXENFANTS was a way in which he could give back.

Nov 7, 2021

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Everyone has different sleeping habits. If you're finding it difficult to drift into your dreams, our Music Editors @brandon_purmessur and @kt.coxall have the perfect playlist to send you to sleep (in the best way possible). 

Listen to the whole pla
Oh, second dates. What to do? 

Let’s say you really like the person. You walk away from date numero uno wanting to show them you mean business. 

But, for that you’ll need to pick the *perfect* culinary spot that rivals even that pasta s
Exhausted by the “red tape” that defines the boundaries of the creative industry, @nikitainfilm has carved out a space beyond them. Her new festival, @sistalandfest is imagined as something far more radical than another networking event.
t’s funny. You become an adult and suddenly you have to, very actively, make friends.

But, don’t fear - in his hilarious and moving piece, Dan has the answer to this conundrum for you. And surprise - it’s improv.

“I attended
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